Firstly, SEO stands for search engine optimization, which is the process of improving a website's visibility and ranking in organic search results.

Firstly, SEO stands for search engine optimization, which is the process of improving a website's visibility and ranking in organic search results.

SEO aims to optimize the website to align with the internal workings of these IR technologies. Generally, IR theory deals with the process of searching for and selecting information in a large collection of data, like the internet.

Keywords are words or phrases that users enter into search engines when looking for relevant content. This research helps inform content creation and provides valuable insights into what users are searching for.