SEO involves optimizing your website's content, structure, and technical setup to make it more search engine friendly.

By continuously optimizing your website with fresh, high-quality content and following Google's guidelines on SEO, you can maintain your website's ranking on SERPs and attract organic traffic for years to come.

SEO aims to optimize the website to align with the internal workings of these IR technologies. Generally, IR theory deals with the process of searching for and selecting information in a large collection of data, like the internet.

Keywords are words or phrases that users enter into search engines when looking for relevant content. This research helps inform content creation and provides valuable insights into what users are searching for.