These visitors are often highly engaged and have a high likelihood of converting into customers or clients. In addition to increasing online visibility, SEO can help businesses to attract more visitors to their website.

The first step in keyword research is to identify your target audience. What questions are they trying to answer? Once you have an understanding of your audience, you can start to compile a list of relevant keywords. What are they searching for?

Website owners should optimize their website to load quickly to improve user experience and maintain good rankings on SERPs. Another critical aspect of ethical SEO is website speed and loading times.

The more high-quality backlinks you have, the more authority your website has in the eyes of search engines. Authority: Authority is determined by the number and quality of backlinks your website has.