It might cost you some extra but at least you attain your marketing objectives. Same elements to assist you rank well are the very same that can get you penalized or prohibited.
By the time I am done, you will know what not to do to your site to not get it prohibited. The URLs on your site is just another method of informing the search engines what your web pages have to do with.
It is best to connect to any of these pages, however not back to simply your Web page. The online search engine will reward you for this, and move your page(s) up the ranking. seo optimization is not all about the amount of keywords.