- Дата: 26-07-2022, 00:24
That, however, doesn’t fully explain Jordan’s remarkable brand staying power at age 55. Three Jordan Brand shoes remain among the current 10 top-selling athletic shoes: the Jordan XI Low, Jordan 1 High OG and the Jordan IX Mid, according to market research firm NPD Group. Being remarkable and shareable: Nike put up a 30-storey digital billboard in Johannesburg, South Africa that was populated with constantly-updating user tweets, creating a buzz around the campaign. Nike moved its social media marketing team in-house so that it had a closer connection to this data and the conversations being generated by its fans. Being an authentic brand: The storytelling approach creates authenticity and a sense of community. Before considering content distribution tactics, think about your audiences’ habits, what types of content they like, and where they would find it. Make sure you’re prepared in your approach when it comes to spreading your content. Nike realised that it needed a new approach to reach this digital audience.