Now the worry is that WoW is simply too far ahead and no one can ever catch up. But the question really may now be, in keeping with Martin, whether or not our purpose must be to beat WoW or to beat Facebook.
That might keep players doing this. Khoo explained simply how much hot and heavy greasy hand to recreation contact there's been: "We're doing the whole lot we are able to to make sure it has our fingerprints throughout it." Yeah, now that is arms-on.