In August 2014, SoundCloud announced a brand new program often called "On SoundCloud", which would enable "Premier" companions to monetize their content material via pre-roll audio adverts, channel sponsorships, cell show ads, and native content. Houghton, Edwin (August 31, 2012). "The Okayplayer Interview: SpaceGhostPurrp Reveals The Mysteries of Phonk". The Penelopes relocated from Paris to London in 2012 and formed Pour Le Monde Records. The Penelopes toured with The Human League on their 'XXXV Tour' in Belgium and UK at the top of 2012 (17 shows together with the Royal Albert Corridor). Axel and Vincent formed The Penelopes and started making music in the rock and electro scenes around Paris. The company, which finally started providing SVoD providers in France around November 2014, faces higher taxes than it's used to, together with 20 percent VAT, in addition to obligatory funding quotas from its profits. Dargis, Manohla (14 November 2007). "Southland Tales". Though The Penelopes received the most effective Discovery 2007 Qwartz Electronic Music Award, they felt more like a rock band using electronic tools. The Penelopes are also remixers, producers, and DJ. Axel advised Digital Spy about their sound, "It’s a very tough query - the background of The Penelopes are very rock and really new wave - then we tried to incorporate disco and electronics. It’s disco rock music." And on lyrics, Axel explained, "we like to have twisted lyrics - the lyrics are extra twisted than people think. They are more bizarre and we would like individuals to dance to them".