And, as I say, advance to another folk. Many businesses whether little or big require a free blog for their business. And nothing says 'spammy site' like a comments page full of irrelevant comments and buttons.
Lede is what makes a news channel or a news paper more general. Put that facts about your website so reporters can get as much info as the need. A person they attract traffic to his or her blog?
A person they attract traffic due to their blog? Also keep a keen eye on geo-political news like wars, natural disasters etc. This provides the reporter or editor to be able to plan coverage, if good.
You will don't know who will research in which and what results will pop moving upward. Finally, use social companies. They provide a great service for a fortunate beneficiary.
It might be very convenient especially those of you that need facts from good news. Will your preferred interaction platform be Facebook or Twitter? My advice, if an individual might be asking, is avoid those reporters.