Jordan shoes are always a must-buy for any OG sneakerhead. The Air Jordan 11 Low, for example, recently found some new notoriety for its part in the Aaron Hernandez murder trial. Holmes, Stanley, "The New Nike," Business Week, September 20, 2004, pp. 305 million in September 2003. The 95-y ear-old Converse of North Andover, Massachusetts, was best known for its retro, low-tech Chuck Taylor All-Star sneakers, a product that fo r many teenagers and young adults had come to be viewed as the very a ntithesis of everything Nike. While the design is nothing short of brilliant-the shoe was a limited run, making its ambitions for accessibility a little tainted. Katz, Donald R., Just Do It: The Nike Spirit in the Corporate World, New York: Random House, 1994, 336 p. This is a relatively new seller on DHgate that deals in high quality basketball shoes and other retro footwear. And just to be safe, throw in a truckload of silica gel packs to counteract that nasty hydrolysis thing.

That, however, doesn’t fully explain Jordan’s remarkable brand staying power at age 55. Three Jordan Brand shoes remain among the current 10 top-selling athletic shoes: the Jordan XI Low, Jordan 1 High OG and the Jordan IX Mid, according to market research firm NPD Group. Being remarkable and shareable: Nike put up a 30-storey digital billboard in Johannesburg, South Africa that was populated with constantly-updating user tweets, creating a buzz around the campaign. Nike moved its social media marketing team in-house so that it had a closer connection to this data and the conversations being generated by its fans. Being an authentic brand: The storytelling approach creates authenticity and a sense of community. Before considering content distribution tactics, think about your audiences’ habits, what types of content they like, and where they would find it. Make sure you’re prepared in your approach when it comes to spreading your content. Nike realised that it needed a new approach to reach this digital audience.