Дата: 29-07-2022, 08:03
Why purchase a $500 tablet if you are simply using it to verify your e-mail? Many people have been using the same holiday gadgets for years, whether or not we like them or not. When you personal your home, consider renting out a room on a platform like Airbnb so that you've revenue coming in repeatedly. Internet advertising is the main supply of earnings for Internet companies, resembling Google, Facebook, Baidu, Alibaba, etc (Edelman et al., 2007). Unlike natural objects (Yan et al., 2020a) only ranked by user desire, the show of ads depends on both consumer desire and advertiser’s benefit. The outcomes of offline simulation and on-line A/B experiment show that NMA brings a big enchancment in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan food delivery platform.