- Дата: 19-07-2022, 12:41
Why buy a $500 pill if you are simply using it to test your e-mail? Many of us have been using the same holiday objects for years, whether or not we like them or not. In case you own your house, consider renting out a room on a platform like Airbnb so that you have revenue coming in often. Internet advertising is the principle source of earnings for Internet companies, such as Google, Facebook, Baidu, Alibaba, etc (Edelman et al., 2007). Unlike organic objects (Yan et al., 2020a) solely ranked by user preference, the show of ads will depend on both user choice and advertiser’s profit. The outcomes of offline simulation and online A/B experiment display that NMA brings a big improvement in CTR and platform income, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We successfully deploy NMA on Meituan food delivery platform.