- Дата: 14-07-2022, 04:20
Why purchase a $500 tablet if you're simply utilizing it to check your e-mail? Many people have been using the identical holiday objects for years, whether we like them or not. Should you own your home, consider renting out a room on a platform like Airbnb so that you've revenue coming in repeatedly. Internet advertising is the primary supply of revenue for Internet firms, corresponding to Google, Facebook, Baidu, Alibaba, etc (Edelman et al., 2007). Unlike organic gadgets (Yan et al., 2020a) solely ranked by person preference, the show of adverts depends on both consumer desire and advertiser’s profit. The results of offline simulation and online A/B experiment demonstrate that NMA brings a major improvement in CTR and platform revenue, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan food delivery platform.