Most marketers aren't spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no "which celebrity do I resemble?" quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.

Having a website that takes too long to load can also hurt your SEO- rankings. So you have to take a look into your website code and test it on different platforms. Make sure your website takes less than a minute to load even on the slowest bandwidth. Secondly, if your website code is messy, it will also lower your rankings. Try not to load too many graphics that may make your site slower to load.

Know what keywords you should focus on. And to do this you will have to use a keyword research tool. Do not think for a second that you can do it on your own without utilizing a tool or a software. Because even if you know what your target traffic wants to look for it does not mean you know the exact words they would be using in their online searches. And that is where a keyword tool will come in very handy. It will show you the frequently searched terms including how many people are searching for these words every month.

Now you HAVE to use some sort of SEO strategy to truly make a difference. In order to become more relevant you have to learn about things like; article marketing, using proper SEO strategies in the background of your website, as well as several other areas. Without it, your website or blog will never get off the ground.

Content is the sole of the website. Write quality content for your website. Provide visitors the content that is worthy to read and your website will automatically sail up in search engine ranking.

SEO news Here's a good example of what I'm talking about "Click here to learn the best dog training techniques that the experts don't want you to know about" this is a terrible meta- title. Out of 14 words in that title only 2 is what you want to rank high for, but they are the most sought after words in that niche. 7 best dog training techniques focuses more on search engines while still pulling in your readers.

Build your webpage now using the seo technique tips that I described above. Incorporate the right title using your keywords, meta tags, alt tags, header sizes and keyword density. Whew! Now that this is finally done, the real work begins! Off page optimization. This is the most important.

Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don't ignore this free advice!