Every day, at least one billion of people access the Internet from their mobile devices, also 61% of users are unlikely to return to a website that’s not optimized for mobile and 63% of them will leave if present with a mobile site. Roughly half of mobile traffic is considered ‘direct’. The same can be said about multimedia content, free online games pokies which account for 50% of all web traffic worldwide, but 90% of the total is non-PC. Very soon (projected estimates say in 2021), we should reach yet another milestone – half of all Internet traffic will be generated by smartphones and tablets!