Target 'long tail' keywords in your sub pages. Long tail keywords are those that are not as highly competitive as your main keyword. Target a fairly competitive keyword for your index page and less competitive keywords for all sub pages. Many Webmasters have a bad habit of targeting the same few keywords throughout their entire site; because of this they are losing valuable traffic to inner pages.

How can you do this? Two very important SEO tips - use keyword research tools and develop a search engine strategy that will benefit you the most. Plenty of keyword research tools exist that can help with your keyword analysis, such as Wordtracker or Google AdWords. These can help you identify the keywords and key phrases that will give you the most success, lower search volumes for certain keywords could indicate that it is a more targeted phrase with greater potential to convert traffic once it arrives.

There are 9 SEO strategies that are useless in today's internet. Some of them have recently become obsolete and others have been obsolete for some time now.

Your content must stay on topic and on target for that page's focus. It also must contain content that is long enough, and with enough of a message to either convince the reader of what you want or to go further toward that goal. If you do that, utilizing the right keyphrases, you will plant the 2nd SEO Cornerstone you need.

SEO news The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!

It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was 'SEO' and on the page you have SEO appearing 10 times, just make one bold which is enough.

Then you need to focus on the off-page optimization which is simply building quality backlinks to your site. And I emphasize the word quality because there are many small business seo specialists out there who are wasting their time getting low quality links when a single link from an authority website will have more than 10 times the value. Of course make sure you are following the guidelines set by the search engines when you are building links.