Customers waiting to get their hands on the next wave of of Apple's iPhones can begin pre-ordering today.  
Apple loyalists will be able to choose between three options of iPhone unveiled at the company's annual event on Tuesday.
 
Among the new devices is a base model, dubbed the iPhone 11, which will sell for $699 and a premium version, called the iPhone 11 Pro and Pro Max that will start at $999 and $1099 respectively.
Both devices come with new ultra-wide camera lens, the company's latest A13 Bionic chip which promises the fastest performance of any model to date.  
Apple spent a notable amount of time highlighting the phones' ultra-wide lens which boasts a 120 degree field of view, and allows users to take pictures with a greater depth of field and range. 
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The A13 Bionic chip will allow for better image processing and enable all of the iPhone 11 models to run high-resolution games offered through Apple Arcade.

'iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day,' said Phil Schiller, Apple's senior vice president of Worldwide Marketing
The iPhone comes in several new colors, including purple, green, yellow, black, white and 'Product Red' and is water resistant for as long as two minutes at a depth of up to two meters.
Pro models, made from a surgical grade stainless steel with a machine glass backing and matte textured finish, will come in several colors, including a midnight green, space gray, silver and gold.
Both models will go on sale in retail locations starting on September 20.