One caveat before I dive into this: If you are a company that is working on attracting local customers, there are many other incredibly effective offline marketing tools to DRIVE people to your website. So, what if you really want to work on search-engine ranking for your site?



But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file called upon in the address bar exists.

When you're putting up content online make sure you focus on one keyword as the root of your article. If you're not doing content to achieve search engine optimization do not worry about focusing on one keyword. If you are trying to rank on the front page of Google you will need to target only that one keyword for each piece of content.

semantic SEO for Phoenix Make a 'link to us' section on your site. This is to make a proposal to your site visitors to link back to your site. Give them all of the information that they'll need to link to your website such as URL and anchor SEO for Phoenix text. Have a portion where they can leave their information for you to link to their website.

If you pay for let's say a hundred baclinks, you want to get a hundred backlinks, now and in a few months from now. There are services that create backlinks on sites that will charge you a fee for your backlink after the first month to keep linking to your site. A very effective method of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so make sure that if that happens, your link building service replaces any deleted links the first month or so.

Web 2.0 pages such as HubPages and Squidoo are all about user generated content. This, after all, earns them money in return. Take advantage of these sites by creating and publishing some good content. Just don't forget to read through their rules and adhere to them for building your links.