Get your keywords right. One of the most important parts of SEO is the keywords. On-page SEO is what affects your results on search engines therefore you must get it right. Before you even build your website make sure you already have chosen keywords (around 2-3 keywords). Your webpage will be based around the keywords you have chosen. The page title is the single most essential on-page SEO factor so include them in there!

SEO news The fifth step is to have a good menu system or a site map. Search engines follow links to find the different pages in your site. If your navigation is one of those javascript drop-down menus or Flash menus, the Phoenix search engine optimization engines may not find all of your pages unless you have an alternative non-javascript link path that they can follow. If you use the fancy javascript links, you should have a hard link to a site map on every page. The site map should have a real non-javascript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the javascript links in the menus.

If the content visitors read on your website is poorly written, chances are that they will not put value to your site. Subsequently, when Internet users do not stick to your site, you'll easily lose traffic and the opportunity to reach to them. Furthermore, what you write for your website should be unique as certain search engines have a way of detecting copied material and penalizing those who are in the wrong.

You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It's surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

Be their guru, do everything you would do for yourself and more, show initiative. But most of all, listen to what the client wants, even if what they want isn't exactly what they need, do it anyway, and help them see what will really help.

Many of the SEO tips available online focus on the design of your website. You must create your site in a search engine friendly way, but off-page SEO factors are much more important in determining the future success of your business. SEO friendly website design will keep you ranked high in the search ranking once you've gotten there. However, you'll need to have links on other sites pointing back to yours. If you can get many of the websites that search engines consider relevant and important for your keywords to place a link on their page back to yours, then the search engines will consider your site is important as well. This is the most effective way to ensure you get and stay atop the search engine rankings for your chosen keywords. Your website design will support your efforts to stay there.

Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don't ignore this free advice!