Дата: 9-07-2022, 18:12
Really, we’re now pushing the limits of the Nike model by going into health. Actually, we think of Cole-Haan as half a brand as a result of only sophisticated consumers know what it's; it hasn’t yet achieved critical mass. Cole-Haan is a part of Nike, Inc., however it’s utterly separate from the Nike brand. We might have created a model and got it up to $60 million in gross sales, which is the place Cole-Haan was after we bought it, however it might have taken thousands and thousands of dollars and a minimum of 5 years. Within the four years we’ve owned Cole-Haan, it’s repaid the acquisition value and is now at $a hundred and fifty million in gross sales. This stunning, given the actual fact it is dwelling to roughly two million residents, making it the twenty third most populous metropolitan space within the United States. Given enough time, the messages will probably diverge, and we’ll be in hazard of blurring Nike’s identification. However it won’t be the same as casual footwear because this time we’ll see it coming and we’ll deal with it. I’m confident that the model can encompass each the performance-oriented message and the fitness message over the subsequent yr and a half, but we’ll should watch out after that.