The firm also altered the character's wardrobe, concentrating on what it believed was a lot more useful and simple. Directed by Jan de Bont, the 2003 film concentrated far more on the character's improvement. Global model director Karl Stewart said that this kind of desperation relates to the current character's inexperience with violence. Staff opted to very first work on the character's biography alternatively than beauty areas. Croft very first appeared in the 1996 video recreation Tomb Raider, in which she competes versus a rival archaeologist in look for of an Atlantean artefact. She felt that Croft's video clip sport proportions were being unrealistic, and needed to stay away from displaying these kinds of proportions to young women. Crystal Dynamics sought to steer clear of the embellished physique of past renditions and pushed for realistic proportions. To gauge the redesign, Crystal Dynamics conducted eye monitoring studies on subjects who viewed the new variation and preceding types. On January 13, 2012, Dish CEO Joe Clayton announced that when Dish had prepared to preserve 90% of the outlets in procedure, indicating all over 15,000 staff members would remain used, mainly because of marketplace aspects "there are ones that aren't heading to make it. We will close unprofitable retailers. We will near supplemental retailers." Clayton did not say when these additional closings would take place and only remarked that some merchants ended up unprofitable.