Depending on the product, variables like gender, sexual orientation, and race or ethnicity may also count as factors for defining market segmentation. Along with these variables, demographic factors such as occupation, income, age, education, geography, and the consumer's stage in the family life cycle are also taken into account. 10,000. Although labor costs are not currently an issue with Wal-Mart’s cost advantage, legislation is currently being considered that will make it easier for employees to form a union. This is more of a problem with a unionized workforce, particularly if there are cost of living increases built into long-term contracts. If this legislation were passed, the increased employee bargaining power could pose a threat to Wal-Mart’s cost advantage. Although Procter and Gamble would also be negatively impacted by increased employee bargaining power, the effect would be less than in Wal-Mart’s case for two reasons. Marketing theory distinguishes between two main kinds of promotional strategy - "push" and "pull". Marketing is usually focused on one product or service. Once you know what your demographic wants, you'll be one step closer to creating a competitive marketing strategy.

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