Basketball culture is often aligned with hip hop, and therefore, the music scene was essentially a global marketing scheme for the shoe. Specifically for the basketball footwear, Nike has 96% of the share. Once a vibrant area within the confines of segregation, with a cultural heritage rooted in a rich music tradition, Sandtown in recent decades has struggled with many social challenges-out-migration, blight, and abandonment, as well as the loss of middle class resources. Penney, and Bon-Ton - this category of households has been struggling since the Great Recession began in 2007. According to a 2018 study from the consulting firm Deloitte, "the middle 40 percent" of the country saw its income shrink in the previous decade, while more than $8 out of every $10 in income growth nationwide went to high-income households. Today, Nike Air Force 1 releases are plentiful; the silhouette has stood the test of time, mainly due to its standalone style and canvas built for creativity. In response to accusations by consumer groups over unfair labor practices, Nike has developed a Corporate Responsibility Policy that discusses how we will improve working conditions for our international employees. How have those families been affected by job loss at the Point and at other industrial employers-and can working class communities like these reinvent themselves to compete in a post-industrial America and globalized world?