For example, if you love Nike and like to wear its logo on your running shoes or tennis shirt, you might prefer to stick with that familiar brand. Match your belt to your shoes for superb styling. Or, if you have separate systems for your physical and digital stores, then you need to find a way to integrate the two programs. An examination of Nike's Impact Report for the 2018 fiscal year revealed more of the specifics of how the brand is looking to reduce emissions in its supply chain, from making boiler systems in footwear factories more efficient to joining apparel factories in China in their efforts to procure solar panels. Research has found that "Americans will abandon a checkout line and leave a store without making a purchase after eight minutes of waiting in a checkout line. Do your research. Ask yourself - or even better, ask your customers - what would make shoppers come into your stores? This can be a great offering, especially if you have multiple stores or warehouses and don’t carry all your stock in one place.