Since time is the only thing we can't replace or make more of, technology becomes a critical tool to produce our time more productive. A phone call letting a client know you're running 5 minutes late might save the meeting.
Extra tip: Close the talk. You will get the response from prospects faster in order to close the talk sufficiently. If you do it right, then may well decide to consider your IT consulting provide you with. That would be a huge coup on your campaign.