This one in all common used promotional scheme. Drop look at the trade-worthy news reports. Experts say that free press is worth more, inch for inch, than paid advertising.
A press release should be only 400-700 words which means it is to tell the whole story. Try and avoid similar titles for your site content and store them simple. This is forcing the professionals to invest half-truths.
Follow them, and you're well pertaining to your way to gaining your company the positive visibility you want. Getting a person's eye of the media can be easy - if it's right.