Wear small no-show socks inside your shoes for protection and to keep your feet from getting smelly. When you collect enough rewards, you can exchange them for new shoes. After an hour of soaking, pull your jeans out of the water and hang them by the shower head with a pants hanger. "If you were walking down the street, nobody would stop you and be like, ‘Oh my God, you’re wearing the Gap skinny black pants! Turn the jeans right side out, and repeat the towel walking. Once you get to that point, turn your jeans inside out to protect as much of the indigo dye as possible, and place your jeans in the water, making sure they get completely wet. You could easily sew them in place if you want to ensure they don’t slip around and unroll themselves. Once you have created something that is memorable, not seen before, and stirs an emotional response or memory in your consumer's mind, you are in a good place. The key to not over-shrinking is using your body as a guide. The company, which says its core value is ‘connecting people’, found a match with placemaking. It has manageable long-term debt, which is something that will become a huge issue if rates continue to rise.