- Дата: 26-08-2022, 13:00
Why buy a $500 tablet if you are just utilizing it to check your e-mail? Many people have been utilizing the identical holiday objects for years, whether or not we like them or not. For those who personal your own home, consider renting out a room on a platform like Airbnb so that you have income coming in often. Online advertising is the main source of earnings for Internet firms, similar to Google, Facebook, Baidu, Alibaba, and many others (Edelman et al., 2007). Unlike natural objects (Yan et al., 2020a) solely ranked by person desire, the show of adverts depends on both user desire and advertiser’s benefit. The outcomes of offline simulation and on-line A/B experiment reveal that NMA brings a major enchancment in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan meals delivery platform.