- Дата: 29-06-2022, 14:26
Why buy a $500 tablet if you're simply utilizing it to check your e-mail? Many people have been using the identical holiday items for years, whether or not we like them or not. Should you personal your private home, consider renting out a room on a platform like Airbnb so that you've got income coming in commonly. Internet marketing is the principle source of earnings for Internet corporations, reminiscent of Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007). Unlike organic gadgets (Yan et al., 2020a) solely ranked by user desire, the display of advertisements is determined by each consumer desire and advertiser’s profit. The outcomes of offline simulation and on-line A/B experiment demonstrate that NMA brings a big improvement in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We successfully deploy NMA on Meituan meals delivery platform.