Martin notes that Nike believes the closest any company will get to offering an ideal slot in a non-custom shoe will come from a mixture of Nike Fit and the Adapt platform.
Sole AIO is a company that offers two bots, Nike and multi functional bot. With its demand for kangaroo skin, Nike is a major driver of the greater than two million wild kangaroos and joeys shot every year in Australia.
While Adidas is also chasing fast-growth in Asia, the company classes the US as its main opportunity as it tries to gain market share from Nike in its home market, which is the largest sporting goods market in the world.