11. The problems with dynamic content. Dealing with dynamic database (CMS) driven web pages can be difficult but well worth the effort. The problem with database driven sites is that they have just one page on which the data refreshes based on the query. So ideally you have just one page to optimize. Optimizing your database includes creating flat static pages from the database with page names around the keyword you want to target, and then optimize the Meta tags for the flat HTML pages. I will not go deep into the problems of database sites as it's slightly technical and not for this post. One word of advice, hire a SEO expert who has worked with database sites before.

Here's a good example of what I'm talking about "Click here to learn the best dog training techniques that the experts don't want you to know about" this is a terrible meta- title. Out of 14 words in that title only 2 is what you want to rank high for, but they are the most sought after words in that niche. 7 best dog training techniques focuses more on search engines while still pulling in your readers.

For example, if your key phrase is "SEO tips", try to develop the content with "Phoenix SEO tips" and not with other combination of the words like "tips for SEO".

What's this mysterious "black hat" SEO strategies? Is it the latest fashion trend? No it's not a fashion trend at all. Should I do it? Does it work with the SE's or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today.

You want visible text on your pages so that users can find your site easy. Make sure you add sensible text as far as size. The keywords need to show in your links and tags.

Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.

By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?