That's because [url=https://www.blogrollcenter.com/?s=DeLorean]DeLorean was John DeLorean, the ex-head of vehicle production at GM, who created the muscle car category with the Pontiac GTO. He also led the launch of the Chevy Vega, which -- while snickered at today -- was a major piece of innovation for GM.
The DMC-12 was radically new under the skin, not a sheetmetal vanity project draped over a Chevy 350 and a Turbo-Hydramatic.
But the DeLorean DMC-12 was star-crossed. It cost $25,000 upon launch -- about $85,000 today -- and its manufacturer suggested retail price increased sharply in subsequent years, right into the jaws of a US economy suffering from 10% inflation. For that you got a car with a mere 130 horsepower from a Peugeot-Renault-Volvo 2.8 V6 in the rear, which left it lopsided in spite of engineering by Lotus. A 1981 Corvette delivered 190 HP through a familiar layout for $10,000 less from a company you knew would be around in five years. Also arriving with the DMC-12 were to that date, topping a dollar a gallon for the first time. While the DeLorean was an efficient GT, it wasn't enough to overcome a sour time in the US economy.
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