One caveat before I dive into this: If you are a company that is working on attracting local customers, there are many other incredibly effective offline marketing tools to DRIVE people to your website. So, what if you really want to work on search-engine ranking for your site?



Typically, how a search engine works is by sending out a "spider" to retrieve as many web pages as possible. Then an "indexer" reads these web pages and creates a catalog based on the words contained within each web page. Each search engine uses a proprietary algorithm so that specific results are shown.

Playing by the rules. There are plenty of techniques for getting fast rankings but many of these are actually black hat, or forbidden techniques. If you're found to be using them, you could end up with a serious penalty, being removed from the search engine listings! Needless to say, you don't want to sign up with a company that uses this type of optimization. It's not a good long term solution and Phoenix SEO company will only give you a little boost for a short time. Then you could pay the price for a very long time. Instead, stick to organic search engine optimization companies that will keep things on the straight and narrow and get long lasting results.

semantic seo To start off, go to Google and search "Google keyword tool." The two types of keywords that you should focus on are buyer keywords and traffic keywords. A buyer keyword is when a person is searching for a specific product or variation word with the product involved.

The marketing copy and sales page must not be too sleazy on a backlinking tool. You know the one. Huge promises, empty features. If it's sleazy on the outside, chances are it will be sleazy on the inside. This is true for any Phoenix SEO company tool you buy. But this is especially true for link building tools because links are not something you can have removed easily once you make a bad link building decision. If you get penalized by Google the only way to dig yourself out is with purchasing or building quality links or by deleting the pages that have been flagged.

Strategic Placement - You want to place the keywords strategically on your page. Get the keywords right before beginning any technical measures of SEO for optimizing your site.