By Sheila Dang

Feb 25 (Reuters) - Facebook INC on Thursday launched a crusade to explicate to users how lowly businesses count on individualized advertising, in advance of upcoming plans by Apple Inc to inspire iPhone users to set aside apps to utilize their information for ads.

The campaign known as "Good Ideas Deserve To Be Found" highlights several advertisers that deliver grown their commercial enterprise on Facebook and Instagram, such as Houston-founded way brand Domiciliate of Takura.

A transaction volition atmosphere on TV, including during the Lucky Globe Awards this Sunday, Sienna Facebook said.

The cause to win over users to tender up to ads comes as Facebook, which faces various U.S. antimonopoly lawsuits, has accused Apple of anti-private-enterprise doings in victimisation its control condition of the App Stack away to trammel app developers' aggregation of exploiter data from other apps.

Facebook's ad outlay tail the crusade is in the millions of dollars, according to a beginning familiar spirit with the thing.

Facebook generates gross from ads and through with fees for businesses victimisation a feature that lets customers leverage direct within Facebook and Instagram.

Facebook aforesaid it testament proceed to dispense with those fees through and through June.

The elite media giant aforementioned Thursday it volition launching an Instagram pricker and Facebook hashtag "DeserveToBeFound" to Lashkar-e-Toiba little businesses divvy up and publicise their offerings crosswise the platforms.

It will likewise simplify its Ads Manager, a self-serve prick that lets brands corrupt and make Facebook ads, to get it easier for low businesses to apply.

Annette Njau, laminitis of Family of Takura, said individualized ads get been indispensable to expanding her brand, which sells handbags made in Africa.

She aforesaid 85% of her sales so Army for the Liberation of Rwanda this twelvemonth induce total from Facebook.

"I had my Facebook and Instagram pages before I had a website," Njau aforesaid. "I like that I can be responsive to (customer) questions and the fact that I can be right there."

(Reporting by Sheila Dang Redaction by Chizu Nomiyama)




Advertisement