The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you'll optimize your site for that market.



Content is king. We can't stress this enough. What you say within your website and how you say it is very important to search engines. Keep it rich with keywords and SEO Phoenix key phrases while making it easy-to-read and understand. Remember it only takes about 6-10 seconds to lose a visitor, so also keep it brief and to the point.

The major key to search engine optimization still seems to be quality content provided in a consistent, rational package. Even some fairly simple sites rank well because they can provide the goods. However, a ton of broken links and a lot of coding errors coupled with horrible site navigation can make it difficult for the search engine to find its way around, much less recommend the site to its users.

semantic seo To start off, go to Google and search "Google keyword tool." The two types of keywords that you should focus on are buyer keywords and traffic keywords. A buyer keyword is when a person is searching for a specific product or variation word with the product involved.

The marketing copy and sales page must not be too sleazy on a backlinking tool. You know the one. Huge promises, empty features. If it's sleazy on the outside, chances are it will be sleazy on the inside. This is true for any SEO tool you buy. But this is especially true for link building tools because links are not something you can have removed easily once you make a bad link building decision. If you get penalized by Google the only way to dig yourself out is with purchasing or building quality links or by deleting the pages that have been flagged.

These 4 steps are only the tip of the iceberg when it comes to SEO, be sure to Google "Google Secrets", "SEO Phoenix Moz", "SEO for Firefox", and "Matt Cutt's Blog" (Google software engineer who works on search).