A young couple who packed up their lives to travel around Australia in a kombi servisi van have expanded their successful wine business off the back of their Insta-fame.
South Australian Elise Cook and her husband Domenic Palumbo have spent the last two years travelling around outback Australia in a 1972 Kombi Servisi van named Scout promoting their 'Down The Rabbit Hole' wine brand.
Ms Cook has amassed a following of 314,000 Instagram followers in the process, sharing snaps of her beach-side adventures. 





South Australian Elise Cook and her husband Domenic Palumbo have spent the last two years travelling around Australia promoting their 'Down The Rabbit Hole' wine brand

She told that the entire experience has been a blessing, and their growing followers have given their brand a platform.
'I've never been big on plastering our brand all over my Instagram page, but ­people definitely noticed we liked wine and began asking questions,' she said.





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Ms Cook said it wasn't until about four months into their road trip that they cottoned onto their social media stardom.
The couple documented their travels from their home in McLaren Vale in South Australia across the Nullarbor and Kimberley region in Western Australia. Their Instagram also boasts trips through the Blue Mountains in NSW and across the Ayre Peninsula. 
'One of our many breakdowns meant we spent some time in Perth,' Ms Cook said. 'We posted on social media that we were doing a wine tasting at a bottle shop, and we had lines of people!' 





Ms Cook has amassed a following of 314,000 Instagram followers in the process, sharing snaps of her beach-side adventures






People will be inclined to engage with a brand because they feel like they're a part of a wider community







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