There are endless suggestions for creating marketing
referrals for your business. Unfortunately, not all referral strategies will
work for every business or industry out there. The best method for creating the
perfect marketing referrals program for your product or services is to tailor

them to your businesses size, growth and bottom line specifically.



Marketing Referrals Ideas:



Offer
Unique Products and Rewards - Offer products or services that are unique,
and possibly unavailable for purchase. This is a great way to bring in new
referrals. The same goes for your rewards. If your reward is a worthwhile and

interesting one, it will create its own referring workforce.



Be Easy
to Contact - People love social networking. It allows them to speak from a
comfortable place and receive replies in real-time. In this day and age, a
phone number or contact form although still great forms of communication, may

discourage many opportunities for referrals in those who prefer to use, and
regularly use, social networks for their consumer needs. Get a Facebook fan
page or Twitter account. Use them to listen to your possible consumers and to
bring in marketing referrals to your business.



Personalize

Customer's Experience - Treat each and every possible referral as an
individual. If needed, keep personalized notes on their accounts so that when
other employees greet or serve them, they too can provide your customers with
uniquely personalized sales experiences. Always be approachable to any possible

consumers.



Reach Out
to Unsolicited Referrers - If you gain a new customer from someone who you
know does not frequent your business, reach out to them and grant them some
type of reward from your company. Make sure anyone who refers your business is
rewarded with the appreciation deserved for doing so.



Evaluate

and Analyze - Find out why your customers choose you over the competition.
Be sure to supply them with their expectations and go well beyond them every chance
you get.



Get
Interactive - Interact with your referrers. Whether they are employees or
customers, give them a chance to get their voice into the mix. In the age of

technology, investments in huge events have fallen to the wayside in the face
of free online meeting platforms. Utilize your opportunity to throw your own
'town hall' meeting when it comes to those who care enough to refer you to
others. Ask them what you can do to improve your marketing referrals or rewards

programs.



Consider
a Joint Venture with a Relevant Business - While no one wants to join in a
venture with their competition, working with a business that compliments your
own can be invaluable as a marketing referral tool. Give away free gifts at

another local business. Always provide a discount to those who come from that
business's customer list.





Tailoring a marketing referrals program to your business may
take a bit of hit-and-miss. Side with caution when it comes to investments into
referral marketing that sound a bit too complex compared to the level of your

business.

 






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