But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file called upon in the address bar exists.



Add a video, based on your niche market. This is key to search engine optimization Marketing, Google loves to rank video and the next generation is known to watch and not read text. Add your keyword to the alt image tag, if it doesn't have one, make your own. Add some pictures to your site, give people a feel of who you are and what you're about. The plain page idea is over, Phoenix SEO expert the more visually stimulating your site is the better it will rank (unless it's flash). Same add you keyword to your alt image tag.

To continue with utilizing your optimization skills to the best of your ability, you need to place your keyword in the first and last sentences. If your blog site has other pages or your blog is linked on your website, place an internal link to your other page in the blog post. If you're adding a link to another site (other than one of yours which you're marketing), then you need to add rel=nofollow to the external link in the html code of your post.

semantic Phoenix SEO expert If you are struggling to find ways to improve the visibility of your website, you could start to engage in forums. There are thousands of forums to choose from. If you start to get engaged, you will quickly find ways to get links back to your website. Also most forums allow you to add a signature to the bottom of all your comments, which again will raise the profile of your business.

Software that guarantees you an automatic generation and sending of email to a link target site. This is completely impossible and is not effective. Sending of emails to target sites can never be automated. That is the only aspect of link building that cannot be automatic. Software that relies on PageRank as the key to the whole process of link building. Although PageRank is very useful, link targets should not be pursued because of their Page Rank. There are links on many other sites that do not have PageRank link targets.

2) Target long tail keywords. These keywords have lower volumes of traffic, but in total add up to a sizeable amount of business. These keyphrases will of course have less competition which means you will be able to see results far quicker and with less effort, givingyour SEO campaign an initial boost.