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Laura Whitmore Steps Out After Receiving An ASA Ban
22-03-2023, 15:59 | Автор: KayleighBaylebri | Категория: Безопасность
Laura Whitmore Steps Out After Receiving An ASA BanLaura Whitmore put on a glamourous display for the Lulu Guinness Valentine's Dinner at Home House in London.
The Tuesday outing was her first since her Muff Liquor advert was banned by the ASA for 'targeting minors and encouraging irresponsible drinking'
Despite the backlash, the presenter, 37, sported a black velvet trouser suit paired with a striking patterned shirt which had red lips on it by Lulu Guinness.
She carried an embroidered bird cage bag by the label as she posed for pictures. 
Laura wore her blonde locks in loose waves, opting for a slick of ruby red lipstick.
The star, who is married to Love Island's voiceover star Iain Stirling, 34, and shares a 23-month-old daughter with him. 





Backlash: The ASA said that Laura's posts were not clearly marked as adverts and implied that alcohol can increase confidence 

Her trip out comes after ASA also noted that her posts were not clearly marked as adverts and implied that alcohol can increase confidence.
The videos - released in July - featured Whitmore drinking peppermint tea, and then water, beer and 'Muff & tonic', while her dancing became increasingly energetic.
Music in the background included the lyrics: 'I'll be f***ed up if you can't be right here.'
Text on screen stated '#MakemineaMuff' and 'If drinks were dance moves @muffliquorco #makemineamuff #muffboss #irishowned'.
A complainant, who understood that Whitmore was an investor in The Muff Liquor Company, evDEn evE nAkLiyaT challenged whether the ads were obviously identifiable as marketing communications and were inappropriately targeted because they featured alcoholic drinks.
Whitmore argued that the hashtag 'muffboss' was used to declare her shareholder status and believed that '#ad' would not have been a suitable disclaimer because she was not paid by The Muff Liquor Company for the posts.
However, the ASA ruled that the posts should have been clearly marked as ads.
The ASA also investigated whether the ads encouraged irresponsible drinking because they implied that alcohol could enhance confidence and was capable of changing mood.





Glam: The presenter, 37, sported a black velvet trouser suit paired with a striking patterned shirt which had red lips on it as she posed for pictures 

The ASA have ruled that the ads must not appear again.
The Muff Liquor Company have confirmed Whitmore was a shareholder but said she was not paid for the ads and that they asked her to remove the ads within 24 hours of being made aware of the complaint.
They added that 2.7 percent of Whitmore's 1.6 million social media followers were under 18 years of age, and therefore understood that the product had not been inappropriately targeted to under-18s.
Since receiving notification of the complaint, they have agreed any of Whitmore's future ads for The Muff Liquor Company will be reviewed by the company before being posted.











End of an era: She has worked with a number of brands for their consumer campaigns and last year announced she'd be stepping down as the host of Love Island

Last year, the mother-of-one announced she'd be stepping down as the host of Love Island, with her replacement Maya Jama being lauded by fans.
Speaking about her decision to leave, Whitmore took a swipe at her ITV bosses as she claimed that she would still be fronting the show if she'd had more freedom in her role.
She claimed: 'If I could [have done] things the way I wanted to, I'd probably still be doing it.'
She said she struggled to remain impartial while working on the show, evdeN eVE NAKliyAT admitting she sometimes wanted to voice her opinion on what had happened in the villa and ask the Islanders how they were coping following their stay.












Speaking to Psychologies magazine, Whitmore said of the contestants: 'There was only so much I can do as a host - I couldn't support them or not support them.

I couldn't say anything.
'So you kind of have to go quiet, and that was hard for me because I like to be able to have those conversations.
'If I could [have done] things the way I wanted to, I'd probably still be doing it.'
The TV star replaced Caroline Flack as the host of the ITV dating show when she stood down in December 2019.
If you have any concerns relating to where and ways to use EVdEN eve NaKliyAt, you can call us at our own web site. Caroline tragically took her own life aged 40 in February 2020.
Whitmore took to social media after last year's summer season to detail her decision, admitting she found flying back and forth from the villa 'very difficult'.
In her statement, Whitmore said she was only planning to fill in for Caroline for one series, emotionally saying that she hope she did her late friend 'proud'.




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High praise: Whitmore's Love Island replacement Maya Jama has been lauded by fans after she kicked off the winter show in January
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