Public health protocols shuttered cinemas around the globe and canceled live concerts, sports and theater for months. At the same time, the streaming wars paraded new and revamped online video services for people to watch as they were stuck at home. These two forces had danced around each other for months, as Hollywood studios flirted with different online movie releases that would have been unimaginable a year earlier.
But the two trends truly collided last month, when Warner Bros. said it would release all its new movies to stream on HBO Max on same day they hit the big screen in the US, starting with the megabudget Wonder Woman 1984 on Dec. 25.
On Wednesday, CES will put the head of Warner Bros on stage to talk about it. In a keynote titled "[url=]Entertainment Transformed," the chair and CEO of WarnerMedia Studios and Networks Group, Ann Sarnoff, will be interviewed alongside marketing executives from Nike and General Motors and the CEO of LeBron James' entertainment company, SpringHill.
"Unprecedented times which call for creative solutions," Sarnoff said last month as Warner Bros. talked up its plan to release all its 2021 movies in theaters and on HBO Max at the same time. That decision has already triggered some dramatic outcomes. Woman Woman's release appears to be a big success: Its opening weekend in theaters was a rare shot in the arm for an anemic cinema industry, with $16.7 at the US box office beating projections and marking the biggest post-pandemic opening for any film. And on HBO Max, total viewing hours on the Friday that WW84 was released more than tripled compared with a typical day the month before.
CES parties are pivoting to streaming too, in a way. MediaLink traditionally throws CES' official media party; this year, MediaLink has joined forces with radio giant iHeart for a digital stand-in for the usual late-night blowouts on the Strip. The networking event, taking place Tuesday at 3:15 p.m. PT, will take place on a platform call SpatialWeb. It lets participants mill around a sort of virtual club, their avatars functioning as live video feeds from each guests' device to approximate face-to-face interaction. It's followed at 4 p.m. PT by a talk between Ryan Seacrest and Dua Lipa, then a performance by Billie Eilish.
And several sessions address how online advertising may face meaningful changes following the pandemic and in the face of stricter data privacy practices:
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