Website authority refers to what Google, Yahoo! and MSN Bing think of the website. A good link building service will focus on getting links from a variety of website with high authority. One way to get a general idea of a websites authority is too look at its PageRank. PageRank is a Google term that assigns a numeric rating to a webpage. A webpage with a 10 would be considered the highest authority and a webpage with a 0 the lowest. You can find the PageRank of a page by downloading the Google toolbar and turning on the PageRank option.



What sort of site is it? Are you running funny a site with lots of political jokes? You'll want keywords like "politics" "Washington, D.C." "Funny" "humor," etc. Choosing good keywords is very important. You want simple, straightforward keywords. Some words are very commonly misspelled - include the common misspellings if your keywords are easy to misspell. Simplify your keywords as much as possible, include as many as you can, and you've taken your first steps to search engine optimization.

semantic Phoenix SEO expert The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you'll optimize your site for that market.

Using articles to promote websites is perhaps the most common link building strategy that is used. This effectively leads to one way link building for you website and increase your online presence. As you use this method you should ensure that the selected keywords appear in crucial parts such as the title, first paragraph, the article body and at the last paragraph. The keywords should also appear as anchor text in the "About the Author" section of the article. By submitting an article to the article directories you will have given them content that their readers can read about. In return they will give you the "About the Author" section where you will introduce yourself and give links to your website.

A press release is a fantastic link building technique because it's a great way to get exposure and lead visitors to your website. There are lots of press release sites for free, Phoenix SEO expert just look for them on your favorite search engine and start submitting your written press releases!