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Many who learnt from them are also making cookies now. Some of them have gone commercial too. "We spent time on R&D earlier than coming out with these products. We tried all the things from an infusion of 10 per cent millet flour to 90 per cent refined flour to 100 per cent millet flour. What worked was a 50:50 combination," says Dr. Malathi. But, what’s the favorite? Sorghum, most likely. "It’s the first product we made," she says. Another lady chips in: "The taste, the crunch… Joule Foods, run by P. Sathiyamoorthi, is another in style brand that sells millet cookies. "We don’t use synthetic colour or flavour," he insists. When he started in 2011, he made five kg of cookies a day. Today, the company manufactures 1 to 1.25 tonnes a day and supplies across Tamil Nadu and Bangalore and has orders from Malaysia and Singapore. It combines millet flour with entire wheat, doing away with refined flour. Why this sudden interest in millets?

1. Riley, K.W.; Gupta, S.C.; Seetharam, A.; Mushonga, J.N. Advances in Small Millets; Oxford & IBH Pub. Co: New Delhi, India, 1993; p. 2. McDonough, C.M.; Rooney, L.W.; Serna-Saldivar, S.O. The svojas farms foxtail millets products. In Handbook of Cereal Science and Technology, 2nd ed.; Food Science and Technology collection; CRC Press: Boca Raton, FL, USA, 2000; pp. 3. Mal, B.; Padulosi, S. Best Practices, Methods and Tools in Minor Millets Value Chains and Uptaking Processes; Bioversity International: Rome, Italy, 2013; pp. 4. West, P.C.; Gerber, J.S.; Engstrom, P.M.; Mueller, N.D.; Brauman, K.A.; Carlson, K.M.; Cassidy, E.S.; Johnston, M.; MacDonald, G.K.; Ray, D.K.; et al. Leverage factors for bettering global food security and the environment. 7. Padulosi, S.; Amaya, K.; Ja_ger, M.; Gotor, E.; Rojas, W.; Valdivia, R. A Holistic Approach to enhance the use of Neglected and Underutilized Species: The Case of Andean Grains in Bolivia and Peru. 8. Padulosi, S. Neglected No More: Achievements of the IFAD-NUS Project (2001-2005) and Framework for Its Follow-Up Initiative (2007-2009); Bioversity International: Rome, Italy, 2007; pp. Th_is c_on_tent_was_w_ri_tt_en_by_G_SA_Content_Generato_r _DE_MO.

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