Dan has eight years in internet experience and will teach you SEO. He wrote this book because he has tried everything and knows what works and what doesn't. He has made all the mistakes for you so you can avoid them. There is no need to waste your time making feeling in the dark. This SEO in practice book is a practical, result driven endeavour, tested with trial and error.

Every post you make that has a link to your site in it will multiply those links through the social sites. Even a blog can get complicated now, and is best left to be set up by an SEO person, at least in the beginning.

If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.

If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and hurting traffic Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.

Conversion Analysis - Of course, with any business, you are in it to make money. While it is okay and natural to lose money on some of your SEO strategies, it is also important that you do not lose money on a long term basis. You must have a positive Return on Investment, and you must be implementing procedures that will create a positive ROI. Web analytics is a great tool to help you determine which SEO strategies work and which ones do not. Remember that just because something works for someone else, it may not work for you. Vice versa, a strategy that works for you, may not work for someone else. The key here is to test every strategy first and see where it takes you!

Get your keywords right. One of the most important parts of SEO is the keywords. On-page SEO is what affects your results on search engines therefore you must get it right. Before you even build your website make sure you already have chosen keywords (around 2-3 keywords). Your webpage will be based around the keywords you have chosen. The page title is the single most essential on-page SEO factor so include them in there!

Many of the SEO tips available online focus on the design of your website. You must create your site in a search engine friendly way, but off-page SEO factors are much more important in determining the future success of your business. SEO friendly website design will keep you ranked high in the search ranking once you've gotten there. However, you'll need to have links on other sites pointing back to yours. If you can get many of the websites that search engines consider relevant and important for your keywords to place a link on their page back to yours, then the search engines will consider your site is important as well. This is the most effective way to ensure you get and stay atop the search engine rankings for your chosen keywords. Your website design will support your efforts to stay there.

Important note: If you choose multiple keywords, make sure your keywords do not belong to different niches. They should belong to the same niche. Otherwise, search engines would be confused what your website is all about. Makes sense right?