Chelsea's new deal shows the staggering earning potential for ‘super clubs' with genuine global followings, and highlights the global nature of the Premier League as so many foreign companies seek to use English football to sell their wares to an international audience. One source explained that despite the growing backlash towards betting companies' involvement in football — until 'more ethical' firms are able to get close to matching the money on offer, or the relevant governing bodies introduce a ban on such agreements, clubs are unlikely to reconsider such agreements.

Maybe he was anxious at recommending two red cards to one team across the same passage of play although, if so, he shouldn't be there.  As ever, officials are lenient on head trauma. Chris Kavanagh, the referee, may have missed it in real time but Stuart Attwell, the VAR, had ample opportunity to ensure justice was done. The relationship between gambling and football was thrust into the spotlight last week following the Daily Mail's front page exclusive exposing the Football Association's streaming partnership with Bet365, who provided a live broadcast of 22 of the 32 FA Cup third-round ties.

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It was always the other one. Watching the Match of the Day highlights of Liverpool versus Brighton felt a bit like that.  To the contestants' growing fury, no one could ever get a question right. Worse, the quizmaster taunted them, laughing in their faces. Stair/stare, racket/racquet. Approaching menopause and depressed? 'I can't have cancer, I'm a nurse': Single mother, 32, goes... NHS is hiding the true scale of deaths caused by... The lazy map of the world: Laziest 20 nations are named and...

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Only the traditional top six clubs in the Premier League, together with Leicester (King Power), Southampton (LD Sports), Sheffield United (USG) and Brighton (American Express) do not have direct betting company shirt sponsors.