But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, Phoenix SEO expert usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file called upon in the address bar exists.



The biggest overlooked search engine optimization Factor is getting targeted backlinks to your site. What if all your backlinks were directed to a keyword, instead of someone's site url?

The final thing you want to ensure is that you get a mix of high, medium, and low quality links. This helps everything to look natural and helps your site to move up in the search engine rankings much faster.

semantic seo If you can manage to get good coverage for your website, you naturally get links that Google is going to love. You can do this by submitting press releases and getting news blogs to cover your business. The links obtained through these sources are regarded very highly.

You have to make sure that these companies know what they are doing and have real people with real interest in link building that are making it for you. Don't waste your money on software that you are not sure will deliver what you are looking for. Page ranks for terms on link building are not that reliable also. A page that ranks well does not guarantee you that it will be effective.

2) Target long tail keywords. These keywords have lower volumes of traffic, but in total add up to a sizeable amount of business. These keyphrases will of course have less competition which means you will be able to see results far quicker and with less effort, givingyour Phoenix SEO expert campaign an initial boost.