Before you go yelling to the company that provided your professional SEO services, understand that this doesn't mean that PageRank isn't important. It is - just not in the way you may have thought. PR is one of the main tools Google uses to decide your page ranking on the search engine; with the creation and use of Latent Semantic Indexing (LSI), PageRank may become even more important.



But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, SEO Phoenix the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file called upon in the address bar exists.

You need words related to your topic. Even if you write just about your keywords Google wants to give the reader the most benefit out of the topic. This includes other ideas and subjects related to the keywords. The more related keywords you have the more relevant your content is to your keywords and therefor the better value to the reader and higher search engine optimization. Keywords can't be the only content.

semantic SEO Phoenix Your first page, or index (Home) page will be where people are directed first. This is where you will be introducing yourself and your web site. This is where you will be generalizing about the music offerings by Mozart, Beethoven, Bach, Chopin and Debussy. So it would be logical to put "Classical Music For Children" as your title tag and then if you have each page thereafter more specific, such as "mozart for children", you would make that the title for that specific web page. So if you're one of those people that think "Welcome to my website" is a good title, think again!

The marketing copy and sales page must not be too sleazy on a backlinking tool. You know the one. Huge promises, empty features. If it's sleazy on the outside, chances are it will be sleazy on the inside. This is true for any SEO tool you buy. But this is especially true for link building tools because links are not something you can have removed easily once you make a bad link building decision. If you get penalized by Google the only way to dig yourself out is with purchasing or building quality links or by deleting the pages that have been flagged.

Web 2.0 pages such as HubPages and Squidoo are all about user generated content. This, after all, earns them money in return. Take advantage of these sites by creating and publishing some good content. Just don't forget to read through their rules and adhere to them for building your links.