Doing your SEO In-House gives you complete control over the strategies and their execution. The SEO expert can be contacted immediately for any changes since he sits in the same office as the other members of the company.

SEO news Not as big a secret, but still being completely disregarded by most local businesses other than in a few competitive industries. You need reviews. Lots of them. And they need to be on various local search engines. Most critical is Google Places, but reviews are critical on SuperPages, Yahoo, YellowPages, and others.

Like SEO, you also rely on keywords to get optimization on Google News. With this, you have to use target keywords and keyword phrases to improve your rankings for titles and content.

Link relevance - Google uses special algorithm to determine importance of the site. It takes to the consideration topic of the site, of page, anchor text on the link, authority of the site on the subject. The good way to get links from big sites is to submit press releases that can be spread through all new sites like Google news, Yahoo news etc. This is one of the best SEO tips I know.

You need to repeat your Keywords in your headline and the first 150 words of content on your first page. Do not overdo this. Just keep it natural. Don't go crazy trying to get 3.765 keyword density. But don't neglect to get these keywords in. Make at least one instance of each keyword Bold and link to an appropriate inside page. Once again, use the city (s) here, too.

If no one knows you exist then they don't have a clue what you have to offer. The way you let them know that you exist and that you are totally awesome is by utilizing effective SEO strategies. This has to take place right from the start and it can't end until you are ready for the business to end.

The fifth step is to have a good menu system or a site map. Phoenix search engine optimization engines follow links to find the different pages in your site. If your navigation is one of those javascript drop-down menus or Flash menus, the search engines may not find all of your pages unless you have an alternative non-javascript link path that they can follow. If you use the fancy javascript links, you should have a hard link to a site map on every page. The site map should have a real non-javascript list of links that the search engines can follow to map out your whole site. As a standard policy I tend to avoid the javascript links in the menus.