First, you get 3% cash back on all Apple purchases. That rate, applied to the new lineup's priciest model, the $1,399 iPhone 12 Pro Max, nets you an instant $41.97 discount.
Second, when you use an Apple Card to buy the iPhone 12 (or any other Apple product), you can pay it off with interest-free monthly payments -- an option worth considering if you can't afford the entire balance up front, or are considering financing the purchase with a credit card with a high annual percentage rate.
Furthermore, the Apple Card's rewards program isn't necessarily as compelling as other cards'. Its top tier cash-back rate of 3% applies only to Apple products (and services) and a modest, though growing, list of merchants that includes Duane Reade and Walgreens, Exxon and Mobil, Uber and a handful of others. Otherwise, you get 2% cash back on purchases made using Apple Pay and 1% on everything else. In contrast, the Citi Double Cash Card offers 2% on all purchases -- 1% at purchase and 1% when you pay off the purchase -- no matter how you pay.
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