'The Rings of Power' is Amazon's enormously ambitious saga taking place in the world of J.R.R.

Tolkien's books, set long before the events of Peter Jackson's Oscar-winning trilogy of films, will be presented at Comic-Con


"The Rings of Power" is Amazon's enormously ambitious saga taking place in the world of J.R.R. Tolkien's books, set long before the events of Peter Jackson's Oscar-winning trilogy of films.

The series -- playing out across five seasons, the first of which launches September 2 -- is reported to have cost Amazon well over $1 billion, and is said to be a personal obsession of founder Jeff Bezos.

Much of that cost went into buying the Tolkien universe rights and on lavish production values, with a healthy sum set aside for "activations," or immersive fan experiences, at Comic-Con.

Amazon on Friday will bring its cast of hobbits, elves and dwarves to the venue's cavernous Hall H, where fans who line up for hours or even days anticipate seeing the first detailed look at the series.

- Rings v Thrones -

The following day, "House of the Dragon" -- the first spin-off to "Game of Thrones" set in George RR Martin's fictional world of Westeros, out August 21 -- will be unveiled by HBO.





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The week will also feature a send-off for AMC's "The Walking Dead," as the juggernaut zombie TV series bows out with its final season -- and launches a new spin-off, the anthology-style "Tales of the Walking Dead."

But for Glanzer, the blockbuster studio showcases are secondary to what Comic-Con is all about: a community for its fans.

"To be able to see people have a good time, enjoying comics and popular art is a gift that I look forward to. I really, really do... We get to come home," he said.

"What better thing to be able to do than that -- and share it with your friends."