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As early as 2015, the company noted that 40% of its website's traffic originated from mobiles. Today, 70% of Superbalist's traffic and ceriba.org.uk 50% of its sales come from mobile. Superbalist, a South African online fashion platform, norcare.co.uk is an excellent example. One major eric-on-line.co.uk driver of ecommerce growth has been the increased use of mobile devices. Recognizing the rise of mobile commerce, the company launched a mobile app, dcpt.co.uk focusing on simplifying navigation and consultingpupils.co.uk improving load times.

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This case study examines how Amazon has managed to stay ahead of the curve in the fiercely competitive world of online retail and establishes dominance on the global scene. Amazon is an American multinational e-commerce giant, otyliaroberts.co.uk started by Jeff Bezos in 1994, norcare.co.uk that has revolutionized retail through its innovative business model.

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Ecommerce has also democratized retail, granting SMEs the opportunity to compete in the global market. Shopify, 4jatransportltd.co.uk an ecommerce platform that allows businesses to set up online stores, drainage-bristol.co.uk has empowered more than one million merchants worldwide. Their gross merchandising volume (GMV) grew from $14 billion in 2015 to a whopping $120 billion in 2020 - an indicator of SMEs’ increasing digital adoption.