One caveat before I dive into this: If you are a company that is working on attracting local customers, there are many other incredibly effective offline marketing tools to DRIVE people to your website. So, what if you really want to work on search-engine ranking for SEO Phoenix your site?



Typically, how a search engine works is by sending out a "spider" to retrieve as many web pages as possible. Then an "indexer" reads these web pages and creates a catalog based on the words contained within each web page. Each search engine uses a proprietary algorithm so that specific results are shown.

You need words related to your topic. Even if you write just about your keywords Google wants to give the reader the most benefit out of the topic. This includes other ideas and subjects related to the keywords. The more related keywords you have the more relevant your content is to your keywords and therefor the better value to the reader and higher search engine optimization. Keywords can't be the only content.

semantic SEO Phoenix That goes for pages you link to, also. Some professional SEO services don't pay attention to the PR of those pages, when they most definitely should. An outgoing link from your page to a PR0 page can very well get you penalized. Link farms are a bad idea because of this; Google either ignores the links or penalizes you for them.

By far the most compelling reason to build links though is to rank well in the search engines and thus get tons of free traffic to our sites. Here's why link building is important for SEO (Search Engine Optimization).

Keyword Density. Almost everyone has a different opinion on which is the best keyword density to use. Another question you need to ask yourself, is "What type of web content am I targeting?" If you're looking at developing your own website, you might want to consider a density of at least 3%. Compare this to an article where there may be more restrictions on the density you can use.